Impending effects of gambling with your brand.
34 % of small business owners in Kenya are planning on investing more in their digital marketing strategies. It’s really unclear what other percentage of small business owners already investing in digital marketing. Have you ever wondered how so many people gamble and spend a lot on money on sport bets, and casinos? This question is actually very simple because in the long run, they know they can’t lose. Sometimes is a a win and lose, in-fact some people even win big … But only for a short-run. To casinos, gambling is not really a gamble at all. It is all about knowing the odds of a bet and knowing how their customers will react to the various sensory inputs. So, my question to you is, if casinos don’t even gamble with gambling, why do you gamble with your marketing ?
Every move you make musts well-versed by the right data and insights, and you can do this using a marketing automation platform. Digital marketing can affect your return in a variety of different ways, including some that are almost impossible to measure. For example, how can you prove that your brand visibility or reputation are improving?